Services
Kodelytics offers ten services in four pillars, plus advisory work. Each one is a defined engagement with a written scope, a stated commercial model, and a named artifact at the end. Nothing here is a package.
If you are not sure which of these applies, theDelivery & Scoping Review is the diagnostic that decides.
Delivery & project management
Fractional technical project management
A fractional technical project manager owns delivery for an agency that sells technical work but has no dedicated PM layer. Kodelytics runs sprint planning, estimation, scope and change control, QA, and client-facing communication on a monthly retainer — typically two to four days a week across several client accounts.
Statement of work scoping
Statement of work scoping converts a vague client request into a document you can price, sign, and deliver against. Kodelytics runs requirements discovery, builds the effort estimate, and writes the assumptions, exclusions, acceptance criteria, and milestone structure that decide whether a fixed-fee project makes money or loses it.
Paid media operations
Ad account security & recovery
Ad account compromise recovery is the forensic response to a hijacked advertising account: establishing how access was obtained, stopping active malicious spend, documenting the incident to the standard a platform credit claim requires, and hardening what's left. Kodelytics has led a full recovery of a $41,000-plus hijacking incident.
Google Ads account audit
A Google Ads account audit examines account architecture, conversion tracking integrity, budget pacing, and wasted spend, then returns a prioritized remediation plan with effort estimates. Kodelytics audits at the structural level — how the account is built and whether its conversion data can be trusted — not at the level of headline rewrites.
Google Ads MCC management
Google Ads MCC management is the administrative and structural layer above campaign work: manager account hierarchy, multi-location and franchise rollups, billing and promotional credit administration, and policy or suspension remediation. Kodelytics runs this layer for agencies and franchise operators, including regulated verticals that require LegitScript certification.
Analytics & attribution
Conversion attribution audit
A conversion attribution audit explains why your ad platforms, GA4, call tracking, and CRM report different numbers, and establishes which number to use for which decision. Kodelytics quantifies each gap, identifies the ones caused by defects rather than by design, and delivers a reconciliation methodology your team can run monthly.
GA4 & GTM implementation
GA4 and Google Tag Manager implementation means designing an event architecture before deploying tags: naming, parameters, conversion definitions, and the cross-domain and booking-platform handoffs where data usually breaks. Kodelytics implements new properties and repairs existing ones that were migrated from Universal Analytics without a design.
Marketing data warehouse
A marketing data warehouse consolidates ad platform, analytics, call tracking, and CRM data into one queryable store — normally BigQuery — with scheduled ingestion and a semantic layer that fixes what each metric means. Kodelytics designs the connector architecture, builds the pipelines, and defines the models the reporting layer reads from.
Reporting & data infrastructure
Automated client reporting
Automated client reporting replaces the monthly assembly of decks and spreadsheets with a system that produces the deliverable itself: scheduled data pulls, a dashboard, and a generated PDF or portal the client actually receives. Kodelytics builds these for agencies and multi-location operators, including per-location rollups.
BI platform migration
BI platform migration moves reporting and data infrastructure to a new platform without interrupting the reporting the business runs on. Kodelytics leads Tableau Server to Tableau Cloud migrations, warehouse-to-warehouse moves, and CI/CD programs for managed Postgres — owning inventory, dependency mapping, sequencing, and phased cutover.
Advisory
Fractional technical advisory for founders and agency owners: vendor selection, technical hiring assessments, build-versus-buy decisions, and process and operational infrastructure. Retained hourly or folded into an existing engagement — ask on a call.